It’s no secret – the record industry as we know it is crumbling to pieces. File sharing has changed the game, and artists now have to deal with a marketplace that can easily distribute their music amongst itself for free! So, how are worthy artists expected to survive? Some people say that band merchandise is the answer. That’s right – custom t-shirts, logo pins, and promotional bumper stickers are the light at the end of the tunnel according to some industry analysts. The low cost of common band merch items makes this route particularly attractive to relatively unknown artists with small budgets. It remains to be seen whether or not bands will be able to sell enough merch to survive, but when you combine these sales with digital downloads and tour tickets, it seems possible!

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