Simon dTOUR Live, which was coordinated by Simon Brand Ventures, a brand of Simon Property Group, Inc., was a series of teen targeted mall tours that ran from mid-June to August that featured both upcoming and established musical acts. Teens not only enjoyed their favorite musicians but they also could have fun participating in the various interactive events, learn about the latest technology and fashion etc. Free music promotional items were being given out by the concerts’ sponsors including ABC Family, Coca Cola, and Sprint. This concert series was definitely an awesome blend of entertainment, fashion, music, technology, and the teen lifestyle. This is unquestionably a fun promotional event from Simon Property Group.

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