A super simple and quick way to promote is to imprint your brand name on concrete. Nine Inch Nails promoted their August 27th concert at the IZOD Center doing just that.

Now don’t run off inking your brand name into the pavement. You have to get permission from the city! I would also suggest thinking about if this specific type of guerilla promotion matches your brand image and if so what kind of sidewalk ink promotion would be sustainable and influential. You would definitely have to couple this promotional tactic with a more substantial one.

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