Archive for October, 2008
A super simple and quick way to promote is to imprint your brand name on concrete. Nine Inch Nails promoted their August 27th concert at the IZOD Center doing just that.
Now don’t run off inking your brand name into the pavement. You have to get permission from the city! I would also suggest thinking about if this specific type of guerilla promotion matches your brand image and if so what kind of sidewalk ink promotion would be sustainable and influential. You would definitely have to couple this promotional tactic with a more substantial one.
For those who love Jimi Hendrix like I do, a free poster of the music legend would be a great compliment to any Hendrix collection. I am always skeptical about the text-this-get-this exchanges that companies are now implementing, but for those who have ever successfully received free merchandise from sending a text, this seems like an easy way to get complimentary products. Posters especially are one of my top promotional products picks.
In light of the ringtone generation, music companies have leveraged their artists by submerging them into the realm of mobile music. Many businesses like Jamster have become models for having an extensive collection of ringtones. Even cellular phone companies are joining in on the emergence of free ringtone offers!
Free ringtones are a great promotional idea because consumers have access to their favorite artists in order to customize their phone ringers; customizable promotional products are an awesome way to engage your target market, creating an enjoyable brand experience.
The Today Show (NBC) hosted a Miley Cyrus concert recently, giving out tons of fun free promotional products. At related outdoor concerts, you would normally see the simple t-shirt being handed out. At this particular concert, The Today Show gave out cool promotional items with a high degree of quirk; in addition to the limited edition Miley Cyrus custom t-shirts, the coordinators were giving out foam microphones, inflatable guitars, and the like. Thinking imaginatively creates very memorable experiences.
- This is a blog about band merchandise. It doesn't matter if you're a rocker, a rapper, or a pop star - if it's cool we want to know about it. If you've seen some cool music merch at a show or your local record store, snap a photo and send it to: blog@merchdoneright.com
This blog is created and maintained by ePromos Promotional Products, Inc.
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