So what is the hubbub about the Jonas Brothers anyway? If you have children then you have probably heard them harp the brothers’ names, seen the band perform in concert or on television or heard a few songs blasting from the kids’ room.

American Eagle Outfitters is working with their subsidiary company, 77kids, to sponsor a “Party with the Jonas Brothers and 77kids” contest targeted towards pre-teens or any Jonas Brothers fanatics! The grand prize winner will get the royal treatment: a trip to LA for the opportunity to walk the red carpet, enjoy Jonas Brothers’ music, and hang out with the group backstage. This buzz worthy promotional contest is a great way to build positive energy around the young band.

Back in February, Pepsi launched a new promotional campaign called Pepsi Stuff, where you pretty much get free merchandise like music with your Pepsi merchandise. In the age of downloading, sampling music, and online shopping, getting complimentary music promotional items like free MP3 downloads is the ultimate incentive for customers to buy entire albums.

Check out this cool bunch of Smashing Pumpkins schwag. Posters and promotional buttons fill out the majority of this group of awesome concert giveaways.